Kanzi apple highlighted in Red Bull Crushed Ice Downhill Racing

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WENATCHEE – A local company is giving people of Wenatchee a reason to get excited about the Red Bull Crushed Ice Downhill Racing Championships coming up in March.

CMI Orchards is sponsoring racer Matt Johnson as he participates and wears the logo of one of our locally grown apples.

Marketing Specialist at CMI Orchards, Danelle Huber says, “Our goal was to obviously get the Kanzi apple into consumer’s hands and then to also partner with our retailers to make sure that they are coming up with successful apple sales.”

The Kanzi apple is a cross between gala and braeburn varieties, creating a balance of sweet and sour flavors with high grade standards.